Publicis Health - formerly the Publicis Healthcare Communications Group or PHCG - is the industry's largest integrated healthcare communications group. First created in 2003 following completion of the merger of Publicis and Bcom3, it brought together most of those two groups' respective healthcare agencies under a single umbrella. Since then, the group's numerous operating units, which included such well-known names as Nelson Communications, Medicus Group, Saatchi & Saatchi Healthcare, Williams Labadie and Klemtner, have steadily been restructured to create a single operating structure and senior management team. Digital units Digitas Health and Razorfish Health joined the group in 2011, and PHCG also maintains close links with other Publicis-owned agencies.
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Adbrands Weekly Update 31st Oct 2013: Another week, another outing for Maurice Levy's checkbook. Latest addition to the Publicis Groupe portfolio is US digital healthcare agency Heartbeat, with offices in New York and Santa Monica. It joins the Saatchi & Saatchi Wellness group.
Subscribers may access the following website links:
Publicis Healthcare Communications website
|Publicis LifeBrands Medicus||Williams-Labadie|
|Saatchi & Saatchi Healthcare||Digitas Health|
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