Publicis Health : advertising & marketing assignments

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Publicis Health (officially Publicis Healthcare Communications Group or PHCG) is the industry's largest integrated healthcare communications group. As of mid-2018 there were 17 agency brands spread across 40 offices in seven countries. Health data analytics agency Payer Sciences was an addition to the portfolio that year. The majority of subsidiary units are based in the US of course. AdAge estimated revenues of $830m in 2017, of which $722m was from the US. First created in 2003 following completion of the merger of Publicis and Bcom3, PHCG brought together most of those two groups' respective healthcare agencies under a single umbrella. Since then, the group's numerous operating units, which included such well-known names as Nelson Communications, Medicus Group, Saatchi & Saatchi Healthcare, Williams Labadie and Klemtner, have steadily been further consolidated to create a single operating structure and senior management team, although several separate brands still remain. At the end of 2017, the group merged its two main US agencies, with Publicis LifeBrands being absorbed into Saatchi & Saatchi Wellness, now the entire group's lead entity. (The Publicis LifeBrands banner is still used internationally, as is Saatchi & Saatchi Health). Digital units Digitas Health and Razorfish Health joined the group in 2011, and other remaining statellites include Publicis Health Media, Heartbeat Ideas, Langland and Discovery. The weakest link in the group was a pharmaceutical contract sales and outsourcing division which reported poor performance during 2018. It was sold to private equity investors in early 2019. PHCG also maintains close links with other Publicis-owned agencies. Longtime CEO Nick Colucci moved to a new role in 2018 as COO of Publicis Communications North America. Alexandra von Plato succeeded him as CEO of Publicis Health. Saatchi & Saatchi's healthcare marketing arm was first created from the acquisition of an agency set up in the 1940s by Paul Klemtner, one of the original pioneers of specialised US healthcare marketing. Publicis took its first steps into the same market with the purchase of Nelson Communications, set up in the 1980s by a former senior executive at Johnson & Johnson.

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Capsule checked 22nd June 2018

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