Publicis Modem | Publicis Dialog

Publicis Modem and Publicis Dialog were formerly the main digital and direct marketing units within the Publicis Worldwide network, but have been gradually phased out as a global network since 2010. Local units were either absorbed into the main Publicis agency, merged with acquired businesses, or supplanted by the expanding Digitas LBi and Razorfish networks.

Which clients does Publicis Modem handle? Find out more from the Adbrands Account Assignments database

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 7th April 2016: This week sees the last gasp of the Publicis Dialog direct & digital brand, with news that the French office, virtually the sole survivor of that one-time global network, is to be absorbed into Leo Burnett Paris. Despite the former's somewhat larger size - it's roughly four times bigger by stated revenues, according to trade source Strategies - the combined entity will retain the Leo Burnett name and will be led by Burnett CEO Jean-Paul Brunier.

Adbrands Weekly Update 17th Sep 2015: The Publicis Modem digital brand will finally be consigned to history this month with the rebranding of its last major outpost - in France - to Publicis Nurun, after the French-Canadian digital network acquired by the group late last year and split up between Publicis Worldwide and Razorfish. The original Paris outpost of Nurun became Razorfish France; now the name is resurrected once more. The global Publicis Modem network was created in 2007 following the group's acquisition of US group ModemMedia and its merger with what was then Publicis Dialog.

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