Realogy (US)


Realogy is one of the world's foremost providers of real estate and relocation services, and the leader by far in the US. It controls several major real estate brands including Century 21, Coldwell Banker and Era, as well as Better Homes & Gardens Real Estate and Sotheby's International Realty in partnerships with Meredith Corp and Sotheby's respectively. The group also offers legal settlement services and even home loans. Main competitors are Re/Max, Keller Williams and Berkshire Hathaway's HomeServices of America. Collectively, Realogy's franchise systems have around 14,100 offices around the world. Century 21 is the world's single biggest such brand, with around 7,300 offices; Coldwell Banker, first established in 1906, has 3,000 offices globally. Although Realogy directly owns around 790 realtor offices, the vast majority are operated under franchise by independent operators. Richard Smith is CEO. Revenues for 2016 were $5.8bn. The group reported net losses for six straight years as a result of interest payable on debts incurred in its spin-off as an independent company in 2006 following the break-up of diversified conglomerate Cendant. An IPO in 2012 significantly reduced that burden, allowing Realogy to report its first profit since the spin-off the following year. Profits have steadily grown each year since. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 28th March 2017

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