US digital agency Rosetta was one of the largest remaining independents in that sector until it was snapped up in 2011 by Publicis, for $575m. Traditionally, it had particular strengths in search marketing, site design and customer relationship management. Market researcher Forrester ranked Rosetta as the best of three "strong performers" in US search marketing in 2011, and as the second strongest of 12 digital customer engagement agencies in 2012. By the time of its acquisition it had nine offices across the US, including Level Studios, a dedicated unit serving client Apple. The business was founded in 1998 by former Johnson & Johnson marketer Chris Kuenne. He continued to lead the agency for its first three years as chairman before leaving in 2014. Later that year, Rosetta was absorbed into an expanded Razorfish Global division, though it continued to operate under its own name. However, its healthcare clients were absorbed in 2015 into Razorfish Health, and the subsequent merger of Razorfish and Sapient has prompted further restructuring. The main Rosetta outpost in New Jersey continues (for now) under its own name, but as a dedicated agency to serve cornerstone client Samsung. That prompted the departure of CEO Tammy Soares in early 2017 to rival Accenture. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of Rosetta? see Leading Digital Agencies
Capsule checked 20th January 2017
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 19th Mar 2015: Barely pausing for breath following completion of its Sapient acquisition, Publicis Groupe announced the purchase of digital supply chain specialist Expicient. Based in the US with offices in the UK and India, the new bolt-on develops online inventory and order management systems, mainly for retail clients. It is being aligned with the group's Rosetta network, under the overall umbrella of Publicis.Sapient.
Adbrands Weekly Update 18th Sep 2014: Publicis Groupe consolidated parts of its digital portfolio, merging standalone agency Rosetta and newly acquired Nurun into an expanded Razorfish Global group led by former Rosetta leader Tom Adamski.
Adbrands Weekly Update 21st Jan 2014: Chris Kuenne, founder of US digital agency Rosetta, is leaving the business. He has continued to lead the agency for the past three years, most recently as chairman, having sold it in 2011 to Publicis for a whopping $575m. He used the proceeds from that deal to establish his own private equity incubator Rosemark Capital last year.
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