Ruder Finn | Finn Partners advertising & marketing assignments

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Ruder Finn is a second-level global public relations network, with offices in the US and a few other key European and Asian cities, and a network of affiliates in other markets. Founded in 1948 by David Finn and Bill Ruder, it was one of the original pioneers of the PR industry and at its peak in the 1960s it was the world's biggest such firm. Ruder Finn now offers a full range of corporate communications, public affairs and general PR services, but is perhaps best known for its strength in the pharmaceutical and healthcare sector. It is also very strong in China, especially in the luxury sector. Subsidiaries include an inhouse advertising agency and digital creative shop RFI Studios. The business remains privately owned and family-run. Co-founder David Finn - now aged in his late 90s - remains group chairman, and several children and grandchildren also work in the industry. His daughter Kathy Bloomgarden is CEO of Ruder Finn. Her brother Peter Finn runs Finn Partners, now an entirely separate standalone PR agency operating mainly in the US which split off from the main agency in 2011. It too has notable strengths in healthcare, and was named as North American Healthcare PR Agency of the Year by industry watcher The Holmes Report in 2018. It has a collection of satellite regional and specialist agencies including DVL Seigenthaler, travel specialists M Silver and Brighter Group, and arts & culture specialist Polskin Arts. Another sibling Amy Binder runs much smaller third agency RF/Binder, which launched in 2001 as a division of the main Ruder Finn agency but is also now entirely separate. According to estimates from Holmes Report, Finn Partners overtook Ruder Finn for the first time in 2017 with fee income of $76.7m to $67.4m. Both were among the Top 30 worldwide. RF/Binder had $12.5m.

Capsule checked 18th January 2019

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