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SC Johnson & Son advertising & marketing assignments

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Selected SC Johnson advertising

SC Johnson & Son is one of the world's leading manufacturers of chemical-based household care products, including cleaners Pledge, Mr Muscle, Drano, Windex, Toilet Duck and Shout; air fresheners Glade and Oust; pest control products Raid, Autan, Off, Baygon and Vapona; food storage products Ziploc and Saran; and Kiwi shoe care. The company's original brand, Johnson Wax floor polish is now only available on mail order in the US. The group has steadily expanded its portfolio through selective acquisitions, including Sara Lee's shoecare and insecticide brands, a portfolio of homecare products in Central Europe from Unilever and, perhaps most notably, the environmentally friendly cleaning brands Ecover and Method. The group is deservedly proud of its family heritage. Sam Johnson inherited his grandfather's company in the 1950s and built it into a multi-billion-dollar business. Still entirely private and now run by the fifth generation of family members, it began describing itself as "A Family Company" in 1998, and that slogan was added to all advertising from 2001. It also has a strong community and environmental policy. It was one of the first US companies to prohibit the use of CFCs in its products (in 1975, several years before the government ban), is a vocal supporter of environmental initiatives such as plastic recycling and conservation, is extremely active within the local community in Wisconsin where its HQ remains. Fisk Johnson is CEO. The company doesn't publish its financial results, but sales for the year to June 2020 were around $10.5bn. Separately, the Johnson family also own a financial services business in their home state of Wisconsin as well as Johnson Outdoors: a collection of camping, sailing, scuba diving and fishing brands including Scuba Pro, Minn Kota and Selva.

Capsule checked 14th June 2021

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Which agencies handle advertising for SC Johnson? Find out more from the Account Assignments database.

Who are the competitors of SC Johnson? SC Johnson's main competitors in household cleaning are Procter & Gamble, Unilever, Reckitt Benckiser and Henkel. See Household Care Sector index for other companies

Historical profile information for SC Johnson

Recent stories from Adbrands Update:

Adbrands Social Media 2nd May 2019: "L'Eau de Bébé". Green cleaning products company Ecover has largely been left to operate independently since it was acquired by household products giant SC Johnson two years ago. As a result it can take the sort of risks with its advertising you'd never see with sibling products like, say, Pledge or Glade. To be honest, though, fragrance advertising is an easy target, and plenty of other big advertisers have been down this route before, including McDonald's and Tesco Mobile. Former Grey London chief Nils Leonard's Uncommon creative boutique is the latest agency to have a go. The spot has quite a clever underlying concept, even if the parody styling has been seen before: everyone knows babies smell great. Well, most of the time at least.

Adbrands Weekly Update 15th Sep 2017: Privately owned cleaning products giant SC Johnson signed off on a rare acquisition with a deal to add environmentally friendly specialists Ecover and Method to its portfolio for an undisclosed sum. "Method and Ecover have a strong tradition of innovation and delivering on consumers' needs," said SC Johnson chairman-CEO Fisk Johnson. "They are a great complement to SC Johnson's trusted lineup of iconic brands."

Adbrands Weekly Update 8th Oct 2015: Household cleaning group SC Johnson raided PepsiCo once again to appoint Frito-Lay chief Ann Mukherjee as its chief marketing officer. SC Johnson COO Salman Amin was also previously a top marketer at PepsiCo.

Adbrands Weekly Update 2nd Jul 2015: Omnicom's growing hold on SC Johnson's business was strengthened by the appointment of Tracy Locke as the household care company's shopper marketing agency, taking over from WPP's Geometry Global.

Adbrands Weekly Update 21st May 2015: The first of the year's mega-media reviews came to an end with the appointment of PHD to handle global consolidated media for SC Johnson. It had already been tasked with planning earlier in the year, and now takes over buying from Maxus.

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