Lemon-lime Sprite is the best-selling non-cola brand in Coca-Cola's US portfolio, and #2 worldwide behind Fanta. It is accompanied by a small collection of variants, many of them available only for limited periods. The drink competes with PepsiCo's Mountain Dew and Sierra Mist in the US, as well as 7Up worldwide.
Click here for an Adbrands Snapshot of Sprite (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 16th April 2015: PepsiCo and arch-rival Coca-Cola Company swapped sporting sponsorships in the US, with Pepsi winning the new deal with the NBA, but surrendering Major League Soccer. Under the new arrangement which starts in July, Coke-owned Sprite will be replaced for the first time since 1994 as official NBA soft drinks sponsor by PepsiCo's (higher-selling) Mountain Dew. The deal is also said to include snack brands including Ruffles and Doritos and Aquafina water. Group-owned Gatorade is already an NBA partner. However, Coca-Cola announced it had taken over Pepsi's partnership with Major League Soccer.
Adbrands Weekly Update 12th Sep 2013: Coca-Cola continued to tweak US marketing of Sprite towards an urban audience, moving general creative from Leo Burnett to Steve Stoute's Translation.
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