Sudler & Hennessey - increasingly better known as just Sudler - was one of the original pioneers of US healthcare marketing. Aligned for many years with Y&R, it was realigned in 2017 as a unit of WPP Health & Wellness alongside the group's other healthcare agencies. As a result it has pruned what was previously a full range of services to focus on two specific areas of general promotion and science & learning. Digital agency Viscira was acquired and absorbed during 2017. However, another restructuring was unveiled in 2018 whereby Sudler's US offices are to be merged into what is now VMLY&R. The international outposts are expected to continue, for the time being at least. S&H is often regarded as the oldest surviving healthcare agency and was arguably the first specialist in that field in the 1950s. It was founded by Art Sudler in 1934. Matt Hennessey became a partner in 1941, and the agency spent much of the next two decades as a general design studio. In 1956, for example, Sudler & Hennessey was responsible for creating NBC's memorable peacock logo. Industry legend has it that Andy Warhol worked briefly at the agency during that decade before establishing himself as an artist. However, medical marketing was also beginning to take off, and S&H gradually came to specialise in that field. By 1970, it was the biggest healthcare agency in the US, a position it was to maintain for the next 20 years. It was acquired by Young & Rubicam in 1973. S&H has four offices in the US and a global network spread across 34 countries. Most are wholly owned, a few are non-equity affiliates. One in Japan - Dentsu Sudler & Hennessey - was for many years a joint venture with Dentsu. Sudler took back full control in 2017. The main network is partnered by second-string Sentrix Global Health, which has its a rather smaller global network in New York, Milan, London and Tokyo. Louisa Holland and June Carnegie are co-CEOs. Advertising Age estimated worldwide revenues of $162m in 2017.
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