Sunny D: Brand Profile


Sunny D is the flagship brand of independent drinks company Sunny Delight Beverages. Previously it was owned by consumer goods giant Procter & Gamble. The product experienced a rollercoaster ride after its UK launch in the late 1990s as "the great taste kids go for". Initially hailed as the most successful new product launch of the decade, sales began to fall after a series of negative press reports about the drink's contents, almost halving over the three years to 2001. P&G relaunched the brand in early 2002 with a revised formula in a (largely unsuccessful) attempt to halt the slide. The product was also forced to alter its marketing in the US after orange-growers protested over what they claimed was misleading marketing. Sunny D was put up for sale in 2003, and was acquired by private equity investors. Its formulation was altered to reduce additives and boost vitamin content before being relaunched. The European operations were sold in 2011 to Suntory's Orangina Schweppes.

Which agencies handle advertising for Sunny D? Find out more from the Account Assignments database.

Who are the competitors of Sunny D? See Soft Drinks Sector Index for other brands

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The Adbrands Profile of Sunny D summarises the brand's history and current operations. Subscribers may access the following website links:

Sunny D website

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