Targetbase (US)

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Targetbase is a leading US agency specialising in direct and digital marketing and data analytics. It is part of Omnicom's extensive DAS Global marketing services division. It was ranked as one of three leaders in Forrester Research's Jan 2011 Forrester Wave qualitative survey of top database marketing agencies, and a strong performer in the Q4 2012 survey of customer engagement agencies. The agency was acquired by Omnicom in 1999, and is now associated mainly with BBDO's Proximity network. It has offices in Texas and North Carolina as well as representation elsewhere through other units of DAS Global. For a while it was represented in the UK by what was then Claydon Heeley but that relationship was terminated in 2014, when the London agency was absorbed into Rapp. Advertising Age estimated revenues of $85m in 2016. Mark Wright is CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 3rd November 2017

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