The Marketing Arm (or TMA) is a promotional marketing agency specialising in sports and entertainment events, corporate hospitality, sponsorship and product placements. It is a unit of Omnicom. Advertising Age estimated US revenues of $197m in 2016. The Marketing Arm was founded in 1993 by Ray Clark, still CEO. It was acquired by Omnicom in 1999 and over the subsequent years has absorbed several previously separate units under the Omnicom umbrella including Davie Brown (entertainment and sponsorship), Millsport (sports sponsorship and rights) and Ipsh (mobile marketing). More recent additions include social media agency Fanscape. The Marketing Arm was named as Agency of the Year in 2012 by trade magazine Promo. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 27th July 2017
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