The Marketing Arm (or TMA) is a promotional marketing agency specialising in sports and entertainment events, corporate hospitality, sponsorship and product placements. It is a unit of Omnicom. Advertising Age estimated US revenues of $197m in 2016. The Marketing Arm was founded in 1993 by Ray Clark, still CEO. It was acquired by Omnicom in 1999 and over the subsequent years has absorbed several previously separate units under the Omnicom umbrella including Davie Brown (entertainment and sponsorship), Millsport (sports sponsorship and rights) and Ipsh (mobile marketing). More recent additions include social media agency Fanscape. The Marketing Arm was named as Agency of the Year in 2012 by trade magazine Promo. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Marketing Arm handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Marketing Arm? see Leading Marketing Services Agencies
Capsule checked 27th July 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2019