Originally a spin-off from the Bozell network, TM Advertising (formerly Temerlin McClain) is one of the largest full-service agencies in the US Southwest. Having previously operated as a standalone agency within the True North portfolio, TM retained its notional independence within Interpublic, although it was aligned with McCann Worldgroup. Performance has been a little uneven for several years, with the agency heavily reliant upon cornerstone client American Airlines. That account finally departed in 2015. Two years later, TM's management team bought back the agency from Interpublic to become independent.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 11th May 2017: Dallas-based TM Advertising has bought itself back from Interpublic after 16 years under the wing of McCann Worldgroup Founded in 1934, the agency later became part of the US Bozell advertising network under the name Temerlin McClain. It changed to TM in 2004. At its peak, the agency was best known for its work for American Airlines, a client for 40 years. However, that account moved on in 2015. CEO Becca Weigman led the buyout from IPG along with four senior managing partners.
Adbrands Weekly Update 29th Oct 2015: The week's most notable assignment was probably the termination of a 32-year relationship between American Airlines and McCann's TM Advertising. Interpublic had been pitching to retain the business through the Martin Agency, but instead the account was won by Crispin Porter & Bogusky, with media moving to Mediacom. In other moves, Nikon has quietly transferred US creative from McCann to indie Cramer-Krasselt.
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TM Advertising website
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