Ad Expenditure: US$189.10bn 2018 GroupM Forecast This Year Next Year Dec 2017
The US is the world's biggest and most sophisticated advertising market, and the one in which virtually all aspects of the modern marketing industry were conceived and developed. With estimated ad expenditure of almost $184bn in 2017, it is bigger than the next five countries combined. Inevitably, given its level of sophistication, its industry is divided up into numerous different disciplines. Most advertising agencies also offer a broad range of other "full service" marketing disciplines; others agencies specialise in one or two niche areas; for example healthcare or PR. The table below ranks the 100 biggest agencies of all types in 2016 by estimated revenues. For more explanation of the different disciplines see "Structure of Advertising Industry".
The Top US Advertising Agencies & Other Agencies in 2016
This ranking includes traditional advertising agencies as well as other businesses specialising in digital, CRM, healthcare, shopper & promotional marketing, PR and other disciplines. Several of these agencies offer multiple disciplines; the main discipline of each of the agencies listed is indicated by the colour code after its name, explained in the key at the foot of the table. Agencies are ranked by US revenues for 2016, estimated by trade magazine Advertising Age. The most dramatic change in recent years has been the rise of data analytics, digital development and management consultancies to the top of the table at the expense of traditional advertising agencies.
Advertising | Digital | Media | CRM | Healthcare | PR | Database | Promotions | Design
Other Multicultural Marketing agencies profiled
Other US Advertising Agencies & Other Agencies listed in Adbrands
See Marketing Services Agencies index for other disciplines
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