Ad Expenditure: US$183.52bn 2017 GroupM Forecast This Year Next Year Dec 2016

The US is the world's biggest and most sophisticated advertising market, and the one in which virtually all aspects of the modern marketing industry were conceived and developed. With estimated ad expenditure of almost $184bn in 2017, it is bigger than the next five countries combined. Inevitably, given its level of sophistication, its industry is divided up into numerous different disciplines. Most advertising agencies also offer a broad range of other "full service" marketing disciplines; others agencies specialise in one or two niche areas; for example healthcare or PR. The table below ranks the 100 biggest agencies of all types in 2016 by estimated revenues. For more explanation of the different disciplines see "Structure of Advertising Industry".

Advertising Agencies

McCann Worldgroup
BBDO
Leo Burnett
J Walter Thompson
Havas Worldwide
Y&R

The Top US Advertising Agencies & Other Agencies in 2016

This ranking includes traditional advertising agencies as well as other businesses specialising in digital, CRM, healthcare, shopper & promotional marketing, PR and other disciplines. Several of these agencies offer multiple disciplines; the main discipline of each of the agencies listed is indicated by the colour code after its name, explained in the key at the foot of the table. Agencies are ranked by US revenues for 2016, estimated by trade magazine Advertising Age. The most dramatic change in recent years has been the rise of data analytics, digital development and management consultancies to the top of the table at the expense of traditional advertising agencies.



Advertising | Digital | Media | CRM | Healthcare | PR | Database | Promotions | Design


Leading Multicultural Agencies in 2015

Hispanic African-American Asian-American
Alma DDB Burrell Communications AdAsia
Conill UniWorld Group IW Group
Eventus Carol H Williams InterTrend
Dieste Fuse Admerasia
The Community Sanders/Wingo Aaaza

Other Multicultural Marketing agencies profiled

LatinWorks Wing Latino
Lopez Negrete Casanova Pendrill

Other US Advertising Agencies & Other Agencies listed in Adbrands

Arnold Worldwide Empower MediaMarketing Anomaly
Hawkeye Targetbase TM Advertising
Doner Johannes Leonardo WE
Merkley & Partners GSD&M Idea City davidandgoliath
Cramer-Krasselt Tracy Locke Dailey & Associates
22squared Gyro TBWA​\WorldHealth
R&R Partners SelectNY Saatchi & Saatchi Healthcare
Campbell-Ewald MARC USA StrawberryFrog
Carmichael Lynch Bernstein-Rein Gotham
Goodby Silverstein Barkley Campbell Mithun
MarketStar Venables Bell & Partners Abelson-Taylor
Avrett Free & Ginsberg Fallon David Miami
Ruder Finn Martin | Williams Publicis Modem
Assembly (MDC) Tribal DDB Lowe Healthcare
Berlin Cameron United Sudler & Hennessey KBS

See Marketing Services Agencies index for other disciplines

Click here for US Advertisers Index


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