Tribal Worldwide (US)

Tribal Worldwide is the digital division of the DDB Worldwide network. Headquartered in New York, it is one of the biggest digital networks by global footprint, with 56 offices in 38 countries by mid 2012, mostly via its own branded outposts, but in some markets through DDB or Rapp. It was known until 2013 as Tribal DDB, but changed its name partly to avoid confusion with those international offices where the DDB and Tribal outposts had merged under the name DDB Tribal.

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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 31st Jul 2014: Ads of the Week: "Self-Driving Car". The British media have reported this week that the first self-driving cars could appear on our roads as soon as next year. So this very funny spot from DDB's Tribal Worldwide in Amsterdam, for Dutch insurer Centraal Beheer, offers a timely warning. Clearly, Centraal Beheer is already calculating all those higher annual premiums... That regular tagline, incidentally, translates as something like "Call Appeldoorn now", Appeldoorn being the town where Centraal Beheer is headquartered. 

Subscribers may access the following website links here:

Tribal Worldwide website


DDB Worldwide

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