UniWorld Group : advertising & marketing assignments

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UniWorld Group is a leading multicultural agency in the US specialising in the African-American market. Founded in 1969 by Byron Lewis, it was then one of the first agencies to develop marketing specifically designed to appeal to a fast-developing African-American audience. Amongst other assignments, he conceived the marketing campaign for the ground-breaking "blaxploitation" movie Shaft in 1971, and was heavily involved in campaigning on behalf of African-American politicians in the 1970s and 1980s. WPP acquired a 49% in UniWorld in 2000. Byron Lewis retired in 2012 and was succeeded as CEO by Monique Nelson, previously head of global entertainment marketing at Motorola. Nelson acquired Lewis's majority stake through private investment company Lori-Laine Holdings. The agency has outposts in Detroit and Atlanta as well as its head office in New York. Advertising Age estimated US revenues of $17m in 2017. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 5th October 2018

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