UniWorld Group : advertising & marketing assignments

Profile subscribers click here for full profile

UniWorld Group is a leading multicultural agency in the US specialising in the African-American market. Founded in 1969 by Byron Lewis, it was then one of the first agencies to develop marketing specifically designed to appeal to a fast-developing African-American audience. Amongst other assignments, he conceived the marketing campaign for the ground-breaking "blaxploitation" movie Shaft in 1971, and was heavily involved in campaigning on behalf of African-American politicians in the 1970s and 1980s. WPP acquired a 49% in UniWorld in 2000. Byron Lewis retired in 2012 and was succeeded as CEO by Monique Nelson, previously head of global entertainment marketing at Motorola. Nelson acquired Lewis's majority stake through private investment company Lori-Laine Holdings. The agency has outposts in Detroit and Atlanta as well as its head office in New York. Advertising Age estimated US revenues of $17m in 2017. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 5th October 2018

Which clients does UniWorld handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of UniWorld? See Leading Multicultural Agencies

Subscribers only: Account assignments & selected contact information

Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribe to Adbrands.net to access account assignments

All rights reserved © Mind Advertising Ltd 1998-2019