UPS advertising & marketing assignments

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Selected UPS advertising

UPS is America's largest package delivery company and a leading global provider of specialized transportation and logistics services. It has operated its own dedicated airline since 1988, and now ranks among the ten largest air carriers worldwide, with around 580 aircraft of its own or under charter. Although over three-quarters of its revenues are still generated in the US, the group has an extensive global network, and is attempting to develop both its range of services and its international presence through acquisition. In 2012, it agreed terms for the acquisition of European rival TNT Express for €5.2bn. However that deal met with strong objections from EU regulators, forcing UPS to withdraw its offer at the beginning of 2013. (TNT was later acquired by FedEx instead). UPS is also comparatively weak in the fast-developing Asian market, which it serves mostly through affiliates, or from 2017 through a joint venture with China's SF Express. The boom in global e-commerce has helped lift performance to new highs in recent years. In 2019, the company delivered an average of 21.9m packages per day, and global revenues reached a new record of $74.1bn, with net income of $4.4bn. Unlike FedEx, which has cut its ties to Amazon, the ecommerce giant is still UPS's biggest customer, accounting for almost 12% of revenues. Chairman & CEO David Abney is set to retire in 2020, and will pass over the role of CEO in 2020 to long-time board director and former Home Depot CFO Carol Tomé. The American Messenger Company was founded in Seattle in 1907 as a bicycle messenger company by enterprising teenager Jim Casey, who led the company for the next five decades. It adopted the new name of United Parcel Service of America in 1919 after expanding to California. A national presence didn't come until 1975, with the first international office - in Germany - the following year. UPS acquired internmational retail chain Mail Boxes Etc in 2001, gradually rebranding that business as The UPS Store, offering general logistics and small enterprise services to business and personal customers. All outlets are operated by franchisees.

Capsule checked 13th March 2020

Which agencies handle advertising & marketing for UPS? Find out more from Adbrands Account Assignments

Who are the competitors of UPS? UPS's main competitors are DHL, FedEx and and US Postal Service in the United States. See Business & Consumer Services Sector for other companies.

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Historical profile information for UPS

Recent stories from Adbrands Update:

Adbrands Daily Update 24th Jan 2019: UPS moved the bulk of its global creative account back to The Martin Agency after almost a decade at Ogilvy. The business had already been with Martin for several years before it moved to Ogilvy in 2009. However the account was put into review shortly after Martin's then-creative chief Andy Azula - who also personally starred in the agency's "whiteboard" ads for UPS - posted an online rant about bad service by Delta Air Lines. In the course of his rant he namechecked UPS several times, and a responding pushback from other bloggers generated embarrassing coverage for the delivery company. UPS is also now moving media from WPP's Wavemaker network to Martin's IPG sister agency Initiative.

Adbrands Weekly Update 9th Apr 2015: Delivery giant FedEx is to expand its presence in Europe with the acquisition of regional rival TNT Express for €4.4bn. The Dutch group is currently controlled by the Netherlands's main postal services supplier PostNL via a minority stake. An attempt by FedEx's US rival UPS to buy the business two years ago for €5.2bn was blocked by regulators on competition grounds, because UPS already had a significant presence in Europe. However, FedEx is much less established in the region and says it does not expect any such regulatory problems. TNT has around 12% share of regional deliveries, according to ING, more than double FedEx's 5%. The merger would catapult the combined business into second place ahead of UPS, which has 16%. Market leader DHL commands 19% share. 

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