UPS : advertising & marketing assignments

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UPS is America's largest package delivery company and a leading global provider of specialized transportation and logistics services. It has operated its own dedicated airline since 1988, and now ranks among the ten largest air carriers worldwide, with 580 aircraft of its own or under charter. Although over three-quarters of its revenues are still generated in the US, the group has an extensive global network, and is attempting to develop both its range of services and its international presence through acquisition. In 2012, it agreed terms for the acquisition of European rival TNT Express for €5.2bn. However that deal met with strong objections from EU regulators, forcing UPS to withdraw its offer at the beginning of 2013. (TNT was later acquired by FedEx instead). UPS is also comparatively weak in the fast-developing Asian market, which it serves mostly through affiliates, or from 2017 through a joint venture with China's SF Express. Group revenues for 2017 hit a new high of $65.9bn, on volumes of 5.1bn packages, or around 20m per day. David Abney is chairman & CEO. The American Messenger Company was founded in Seattle in 1907 by enterprising teenager James Casey as a bicycle messenger company. It adopted the new name of United Parcel Service of America in 1919 after expanding to California. A national presence didn't come until 1975, with the first international office - in Germany - the following year. UPS acquired internmational retail chain Mail Boxes Etc in 2001, gradually rebranding that business as The UPS Store, offering general logistics and small enterprise services to business and personal customers. All outlets are operated by franchisees.

Capsule checked 30th May 2018

Which agencies handle advertising & marketing for UPS? Find out more from Adbrands Account Assignments

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Historical profile information for UPS

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Apr 2015: Delivery giant FedEx is to expand its presence in Europe with the acquisition of regional rival TNT Express for €4.4bn. The Dutch group is currently controlled by the Netherlands's main postal services supplier PostNL via a minority stake. An attempt by FedEx's US rival UPS to buy the business two years ago for €5.2bn was blocked by regulators on competition grounds, because UPS already had a significant presence in Europe. However, FedEx is much less established in the region and says it does not expect any such regulatory problems. TNT has around 12% share of regional deliveries, according to ING, more than double FedEx's 5%. The merger would catapult the combined business into second place ahead of UPS, which has 16%. Market leader DHL commands 19% share. 

 

 

 

 

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