United States Government | The Ad Council

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The United States Government is, inevitably, one of the country's biggest advertisers, although its actual expenditure is significantly lower than that of leading commercial companies. In 2015, for example, the US Government was ranked #40 by advertising expenditure, well below the likes of General Motors, Procter & Gamble, McDonalds or even Amazon. In this the US varies from many other countries, for example the UK, where the Government has until recently been among the top five advertisers. However the reason is that much public service advertising in the US is privately funded by independent non-profit associations and foundations or produced and distributed "pro bono" - in other words for no cost or fee - by advertising agencies and media companies. Much of this latter work is coordinated by The Ad Council, a body custom-built for exactly that purpose.

Selected US Government advertising

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United States Government / The Ad Council

US Army Office of National Drug Control Policy
US Postal Service US Air Force
US Navy US Marines

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