Venables Bell & Partners is an independent creative agency headquartered in San Francisco, best-known for its work on the Audi of America account, which forms the bedrock of the business. Another cornerstone advertising client, Intel, departed at the end of 2014 but Venables Bell bounced back from that blow with a string of account wins, as well as some superb creative work. The agency enjoyed a triumphant session at the Cannes Lions advertising festival in 2016, taking home two Grand Prix and a shelfload of metal awards for its #OptOutside campaign for retailer REI. That triumph earned it the title of Breakthrough Agency of the Year from Adweek for 2016. Paul Venables and Greg Bell, former colleagues at cross-town rival Goodby Silverstein jumped ship in 2001 to launch the shop, along with Bob Molineaux from AKQA. Bell left in 2009 though his name remained above the door. Venables took on a less day-to-day role of chairman in 2015, passing over creative lead to ECD and partner Will McGinness. Bob Molineaux retired and was succeeded as president by Paul Birks-Hay. Kate Jeffers is partner and managing director. The agency also operates inhouse units offering production services and customer experience, the latter under the VBP Orange sub-brand. AdAge estimated revenues of $51m in 2017. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 23rd November 2018
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Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Social Media 12th Mar 2019: "Storm the Court". Venables Bell & Partners' final campaign for soon-to-depart client Reebok is either a work of genius or a bizarre satirical in-joke. To be honest we can't decide. We wondered at first if we were watching a trailer for Jordan Peele's new movie. It's certainly creepy enough for the first half of its running time, before it somehow morphs into a K-Pop music video. Unexpected is right. Still, the client clearly loved it. It will be interesting to see how newly appointed Deutsch build on the Reebok brand once they get their hands on it.
Adbrands Social Media 1st Feb 2019: "Cashew". Audi's Super Bowl spot is another in a long line of little masterpieces from longtime partner Venables Bell. From what we've seen so far it gets our vote for best auto ad of the Big Game. So why is it called "Cashew"? Well, don't be too fooled by the beatific opening scenes; there's a twist coming, and it's a gem.
Adbrands Social Media 25th Sep 2018: The new spot from Venables Bell & Partners for Playstation's online store could make use of that old Carlsberg catchphrase. "If Carlsberg made a software download service it would probably be the Best Software Download Service in the World". Or maybe that's not catchy enough. VB&P bring the full range of Playstation top-sellers to life, jostling one another for space in the console's virtual shopfront, all presided over by The Merchant, a character who has been appearing in the store's ads for the past couple of years in the person of actor Francis Magee.
Adbrands Social Media 3rd Aug 2018: FRIDAY CLASSIC: Intel "Rock Star" by Venables Bell & Partners (2009). This year (or in fact July 18th last month to be precise) marks the 50th anniversary of Intel, the business that has arguably done more to make the computing revolution of the past half-century possible than any other company. For a corporation specialising in technology components that consumers can't actually buy directly it has an unusually high public profile. That's because marketing has always been an integral part of its DNA. ...[Story continues here]..
Adbrands Weekly Update 23rd November 2017: Ads of the Week: "Parking Lot". Everyone wants their little bit of the holidays, don't they. Well we won't complain when they deliver an ad as good as this. For Audi of America, Venables Bell & Partners delve into their inner rage to give us a situation we all know all too well: finding that last available space in a jam-packed car park before the other guy does. Lots of familiar but funny frustrations along the way and a truly exciting final sequence - shame they cut away from what would have been a great two-car stunt!
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