VF Corporation is the world's largest manufacturer of branded clothing, with sales now in excess of $12bn a year. It is the company behind such well-known names as Wrangler and Lee Jeans, The North Face outdoor clothing, Vans footwear, Kipling accessories and many others. The group claims to be the world's biggest manufacturer of jeanswear by volume, ahead of Levi Strauss. In 2003 VF took its first move into the sportswear market with the acquisition of Nautica, the upscale clothing and lifestyle accessories designer. However, outdoor clothing has become the group's most important business, a process that was further enhanced by a $2bn takeover of footwear and apparel business Timberland in 2011. The company's name is derived from what was once its core business, the lingerie brand Vanity Fair, which it no longer owns. It took a strategic decision to exit that sector in 2007, selling its portfolio of brands to Fruit of the Loom.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 17th Aug 2017: Clothing giant VF Corporation announced the acquisition of outdoor and workwear specialist Williamson-Dickie for around $820m, slightly less than annual revenues. The target company's portfolio of brands includes Dickies chinos and shorts, Kodiak boots, Terra footwear and Workrite safety apparel. These will join VF's extensive existing portfolio, which includes not only a sizeable workwear collection but also brands such as Timberland, Wrangler, The North Face and others.
Adbrands Weekly Update 27th Oct 2016: Ads of the Week: "Question Madness". Sid Lee's first campaign as global agency for The North Face offers a compilation of extraordinary clips which illustrate the highs and lows of outdoor adventuring. It's a clever idea: is this bold excitement or life-threatening madness? The answer of course is... it's both. Which is why it's so powerful. Those clips of freestyle climbers are especially nerve-wracking, even when they have ropes to catch their falls.
Adbrands Weekly Update 7th July 2016: Apparel group VF Corporation, owners of Timberland, The North Face, Lee and Wrangler among others, pulled the plug on its struggling premium apparel unit, the so-called Contemporary Brands coalition. Brands include luxury denim brand 7 For All Mankind, and sportswear lines Ella Moss and Splendid. Revenues have been declining over the past couple of years, and VF took a large impairment against the business in 2014. The brands are being acquired by Israeli group Delta Galil for around $120m. VF is also seeking a buyer for its licensed sportswear division.
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