VML is a highly regarded digital marketing agency, part of the Young & Rubicam group within WPP, operating alongside Wunderman. Still headquartered in its original home of Kansas City, Missouri, it has established a global footprint since its alignment with Y&R. At least six new outposts were established in 2013 alone, including offices in Japan, in Poland (through a partnership with local group Heureka), in China (through the acquisition of local agency IM2.0, now VML ) and in South Africa, through local agency Native, now Native VML. By mid 2016 there were 28 offices in 15 countries.
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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 8th Feb 2018: Ads of the Week: "Fearlessly Independent Since 1906". Sportswear brand New Balance doesn't have the money to pay big endorsement fees so it has to try something a bit different to grab some limelight from Nike and Adidas. This new campaign, the first from new global agency VML, has a lovely down-home-and-dirty garageland feel to it. All goes to show that character sometimes beats style (and cash). We'll be honest: we haven't heard of any of the mostly American athletes featured apart from German soccer star-turned-manager Jurgen Klopp. We're hoping they're all a bit cooler over there than he is here in Europe.
Adbrands Weekly Update 12th Oct 2017: Y&R London chief executive Jon Sharpe is moving across to sister agency VML to head up a newly created VML Europe division. His place will be taken at Y&R by Paul Lawson, chief executive of Leo Burnett London since 2011.
Adbrands Weekly Update 20th Oct 2016: VML was named as lead creative agency worldwide for New Balance sports shoes and apparel, straddling traditional as well as creative, and taking over from Arnold Worldwide. VML will also take the lead in a new WPP unit to manage integrated comms for Electrolux domestic appliances in North America, partnering other group-owned shops including Geometry, Mediacom and Cohn & Wolfe.
Adbrands Weekly Update 19th Nov 2015: Two big digital wins for WPP agencies: VML was awarded lead for Pringles snacks across the Asia pacific region, while AKQA collected global digital for Jaegermeister.
Adbrands Weekly Update 12th Nov 2015: VML became lead agency in Australia for Microsoft
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