VML is a highly regarded digital marketing agency, part of the Young & Rubicam group within WPP, operating alongside Wunderman. Still headquartered in its original home of Kansas City, Missouri, it has established a global footprint since its alignment with Y&R. At least six new outposts were established in 2013 alone, including offices in Japan, in Poland (through a partnership with local group Heureka), in China (through the acquisition of local agency IM2.0, now VML ) and in South Africa, through local agency Native, now Native VML. By mid 2016 there were 28 offices in 15 countries.
Click here for an Adbrands Snapshot of VML (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 19th Nov 2015: Two big digital wins for WPP agencies: VML was awarded lead for Pringles snacks across the Asia pacific region, while AKQA collected global digital for Jaegermeister.
Adbrands Weekly Update 12th Nov 2015: VML became lead agency in Australia for Microsoft
Adbrands Weekly Update 15th May 2014: VML was assigned global digital for Krispy Kreme donuts
Adbrands Weekly Update 31st Dec 2013: Digital agency VML is to take over all creative for US auto accessories firm Napa Auto Parts from Kaplan Publicis Thaler
Adbrands Weekly Update 17th Oct 2013: Digital agency VML is to establish an outpost in China following the acquisition of local agency IM2.0, which has offices in both Shanghai and Beijing. Clients include Adidas and Mondelez.
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