WE Communications : advertising & marketing assignments

Profile subscribers click here for full profile

WE Communications - previously Waggener Edstrom - is a privately owned global public relations firm founded by Melissa Waggener Zorkin and Pam Edstrom. Establised in 1984, the agency is best-known for its work for technology companies, especially founder client Microsoft, which until recently accounted for as much as two-thirds of fee income. Management changes at Microsoft have led to cuts in spend, forcing the agency to widen its scope, and it now covers most other communications sectors as well, including analyst relations, consumer marketing, public affairs and especially healthcare. The defection of several key managers also prompted a shake-up of leadership and the change of name to WE in 2015. The US is the agency's core market, accounting for as much as 80% of revenues, but it has a significant presence in key European markets and several leading Asia Pacific territories through 20 wholly-owned offices, and a network of affiliate agencies in many other countries. The group also operates a global cooperation alliance with other independently owned marketing services agencies including researcher YouGov, experiential specialst Envy and digital marketer GLG under the banner of Plus Network. Industry watcher The Holmes Report estimated fee income of $102m in 2016, down from past highs as a result of declines in North America. That places it just outside the Top 20 PR agencies globally. Melissa Waggener Zorkin remains CEO, but co-founder Pam Edstrom passed away in 2017. Kass Sells became global COO and president, international in 2019.

Which clients does WE handle? Find out more from Adbrands Account Assignments

Who are the competitors of WE? see Top Global Public Relations Agencies index

Capsule checked 13th April 2018

See also Top Global Public Relations Agencies index

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2019