WE Communications advertising & marketing assignments

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WE Communications - previously Waggener Edstrom - is a privately owned global public relations firm founded by Melissa Waggener Zorkin and Pam Edstrom. Establised in 1984, the agency is best-known for its work for technology companies, especially founder client Microsoft, which until recently accounted for as much as two-thirds of fee income. Management changes at Microsoft have led to cuts in spend, forcing the agency to widen its scope, and it now covers most other communications sectors as well, including analyst relations, consumer marketing, public affairs and especially healthcare. The defection of several key managers also prompted a shake-up of leadership and the change of name to WE in 2015. The US is the agency's core market, accounting for as much as 80% of revenues, but it has a significant presence in key European markets and several leading Asia Pacific territories through 20 wholly-owned offices, and a network of affiliate agencies in many other countries. The group also operates a global cooperation alliance with other independently owned marketing services agencies including researcher YouGov, experiential specialst Envy and digital marketer GLG under the banner of Plus Network. Industry watcher PRovoke estimated fee income of $143m in 2019, putting the agency just inside the Top 20 globally. Melissa Waggener Zorkin remains CEO, but co-founder Pam Edstrom passed away in 2017. Kass Sells became global COO and president, international in 2019.

Capsule checked 13th April 2018

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