WW Communications (US)


WE Communications - previously Waggener Edstrom - is a privately owned global public relations firm founded by Melissa Waggener Zorkin and Pam Edstrom. Establised in 1984, the agency is best-known for its work for technology companies, especially founder client Microsoft, which until recently accounted for as much as two-thirds of fee income. Management changes at Microsoft have led to cuts in spend, forcing the agency to widen its scope, and it now covers most other communications sectors as well, including analyst relations, consumer marketing, public affairs and especially healthcare. The defection of several key WagEd managers also prompted a shake-up of leadership and the change of name to WE in 2015. The US is the agency's core market, accounting for as much as 80% of revenues, but it has a significant presence in key European markets and several leading Asia Pacific territories through 16 wholly-owned offices, and a network of affiliate agencies in many other countries. Industry watcher The Holmes Report estimated fee income of $99m in 2015, down from past highs as a result of declines in North America. Melissa Waggener Zorkin remains CEO, but co-founder Pam Edstrom passed away in 2017. Alan Vandermolen was appointed as president, international in 2016. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

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Who are the competitors of Waggener Edstrom? see Top Global Public Relations Agencies index

Capsule checked 9th March 2016

See also Top Global Public Relations Agencies index

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