Walmart : advertising & marketing profile

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In the retail universe, there are retailers and then there is Walmart. Normal rules do not apply to this US colossus, whose annual revenues of over $500bn are roughly equal to those of the next four global retail groups combined. With Walmart, all the numbers are big. The company is the world's largest non-governmental employer, with around 2.3m associates. Approximately 260m people visit Walmart's stores every week, and 78% of American households shop there at least once a year. But America is by no means the only market to experience the Walmart effect. The group is also a force in the international arena with operations in 27 other countries in Latin America, Europe and Asia. Yet the business is only a little over 50 years old, and virtually all its extraordinary growth in the US since the first Walmart store opened in 1962 has been generated organically, rather than as a result of acquisition.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 9th Aug 2018: Ads Of The Week "Ode to Motherhood". Walmart is continuing to push outside the envelope in its marketing. This appropriately unhinged 'Ode to Motherhood' comes from Walmart Canada and director Mark Zibert, in association with prodco Scouts Honor. Clearly someone considers motherhood a bit of a mixed blessing; luckily Walmart is here to help. It's quite far from the usual mass market advertising you might expect from the world's largest retailer, and all credit to them for that. 

Adbrands Weekly Update 2nd Aug 2018: Walmart appointed Capital One as the exclusive issuer of its store cards, ending a 20-year partnership with Synchrony, formerly GE Capital. The changeover will take place in July next year. The deal is a significant blow to Synchrony, representing almost 20% of that company's card portfolio, with a combined balance outstanding of around $10bn.

Adbrands Weekly Update 5th July 2018: Walmart named former TripAdvisor executive Barbara Messing as its new US chief marketing officer, taking over from Tony Rogers, who is moving across into the group's Sam's Club division. At the same time, Janey Whiteside is joining the group from American Express in the role of chief customer officer for Walmart US and its Walmart.com and Jet.com ecommerce division.

Adbrands Weekly Update 21st Jun 2018: In a surprise move, Walmart said that CMO Tony Rogers will transfer to the group's warehouse subsidiary Sam's Club in the newly created role of chief member officer later this summer. His successor at the main Walmart division will be announced shortly.

Adbrands Weekly Update 7th Jun 2018: Walmart began testing a members-only online shopping service in New York, along similar lines to Amazon's Prime, but targeting a more exclusive upscale clientele. Jetblack - nominally a spin-off from the Jet.com massmarket ecommerce site acquired by Walmart in 2016 - is positioned as a personal shopping and concierge service, giving customers the ability to order products by text message and offering same-day or next-day delivery. Membership costs a pricey $50 a month.

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