Wells Fargo & Co (US)

Profile subscribers click here for full profile

Wells Fargo & Co has established itself as one of America's biggest banks by erring on the side of caution rather than reckless expansion. The business was created over the past two decades in a series of careful acquisitions, not least the purchase in 1998 of the original Wells Fargo company by Norwest Corp. However the defining deal to-date came at the end of 2008. Seizing the opportunities provided by the general meltdown in the financial services industry it snapped up failing competitor Wachovia, doubling in size to become one of the country's two biggest retail banks, even overtaking rival Bank of America in several areas. It is now America's single biggest financial services company by outlets, with a vast network of 8,700 retail "stores" spread across 39 US states; also the biggest mortgage lender, having overtaken BofA in 2011; and was until late 2016 the world's most valuable bank by market capitalisation.

Selected Wells Fargo advertising

Which agencies handle advertising for Wells Fargo? Find out more from Adbrands Account Assignments

Who are the competitors of Wells Fargo? See also Financial & Insurance Sector for other companies

Subscribers only: Adbrands profile 
Account assignments & selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:

Wells Fargo website

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 19th Oct 2017: US banks mostly had a great quarter, as consumer and business lending offset generally lacklustre trading and investment results. JPMorgan Chase led the pack as usual with profits up 7% to $6.7bn on revenues up 3% to $26.2bn, well ahead of expectations. That was despite a shock 21% fall in trading revenues. Bank of America too beat expectations, with net profit of $5.6bn on revenues of $21.8bn. Citi delivered profit of $4.1bn on revenues of $18.2bn. Morgan Stanley also beat predictions as a result of strong performance in wealth management. Perhaps surprisingly, even Goldman Sachs - which has minimal exposure to consumer lending - also did well, with revenues ahead of expectations despite the trading downturn and profits exactly as predicted. The big disappointment - again - was Wells Fargo, still struggling with the fallout from its sales practises scandal. Given its business profile, it should have been the bank most likely to benefit from rises in lending, but actually total loans slipped by 1% year-on-year, compared to gains of 2% to 3% at the other lenders; consumer loans alone were down 3%. Revenues slipped back to $21.9bn - lower than analysts had been anticipating and putting the bank at risk of losing its second place position to BofA - while net profits slumped by 19% year-on-year to $4.6bn as a result of a $1bn charge against regulatory investigations.

Adbrands Weekly Update 3rd Aug 2017: The sales practises scandal swirling around US bank Wells Fargo just won't go away. It emerged last year that sales executives had signed up existing customers to banking products they didn't need without their knowledge or had invented fake customers to help them to hit their targets. That led to the ousting of CEO John Stumpf and huge fines. A new independent investigation, commissioned by the bank itself, has revealed that around 570,000 customers with auto loans from the bank were charged for additional car insurance, often without their knowledge so that it duplicated their own third-party cover, and at higher-than-market rate. In more than a third of cases the additional charge led to loan delinquencies and poor credit ratings, and around 20,000 customers even had their cars wrongly repossessed. The bank has set aside another $80m to compensate customers affected.

Adbrands Weekly Update 20th Jul 2017: Investors had been expecting a weak set of results from the big US banks, with predictions of a sharp slowdown in performance as the initial "Trump Bump" lifting the markets fizzled out during 2Q. In fact, that wasn't the case at all, as a long-awaited surge in consumer and commercial lending, and higher short-term interest rates, offset declines in non-equity investment trading. JP Morgan Chase led the charge with record quarterly profits of over $7bn, up 13% against the year ago period, while revenues topped $26.4bn, well above expectations. Citigroup continued its positive streak with a 2% lift in revenues to $17.9bn as a result of what it called "broad-based" growth in loans across regions and products. Net income slipped 3% as a result of the pullback in currency, stocks and bonds trading but was still better than had been feared at $3.9bn. Wells Fargo continued to put the sales practises scandal behind it with better than expected earnings of $5.8bn, the first increase for almost two years. However revenues were slightly weaker than predicted at $22.2bn. Bank of America delivered a 10% increase in net income to $5.3bn on revenues up 7% to $22.8bn; both figures were higher than consensus expectations. Investment and wealth specialist Morgan Stanley also beat expectations in all its divisions, with revenues of $9.5bn and net income of $1.8bn. The biggest disappointment was Goldman Sachs, the bank most exposed to fixed income and currency trading, and with the lowest consumer and commercial exposure. It reported a second consecutive weak quarter, with fixed income trading revenues plunging by a shock 40%, while its commodities trading unit suffered its worst quarter for at least 17 years. Traditional rival Morgan Stanley - which has long languished in Goldman's shadow - outpaced its competitor for the second straight quarter. Those metrics overshadowed what were otherwise better than expected revenues and net income from Goldman, prompting a sharp sell-off of its shares and renewed concern over the famed investment bank's strategy.

Adbrands Weekly Update 20th Apr 2017: Most US banks continued to enjoy a strong boost from soaring post-election markets, aided by weak comps from the year ago quarter. JP Morgan Chase and Citigroup both reported a 17% jump in profits for 1Q, well ahead of expectations. Investment trading and modest recent upticks in lending rates both contributed to growth. JP Morgan's revenues rose 6% and Citi's by almost 3%, also both ahead of consensus forecasts. Bank of America did even better, with profit soaring by 40% on a 7% lift in revenues, while Morgan Stanley enjoyed a spectacular near-71% jump in profits and a 25% surge in revenues. However, there are always losers as well as winners. News from Wells Fargo, still struggling to repair its reputation after the sales practises scandal, was less positive. Revenues dipped slightly and profits were flat, though still above expectations. The big surprise was Goldman Sachs, whose focus on investment banking should have guaranteed strong gains. In fact, results came in well below analysts' expectations, even if they were up strongly against a dismal year-ago quarter. Unlike rival banks, Goldman's revenues from bond and equity trading actually fell year-on-year. "We didn't navigate the quarter well," said newly appointed CFO Martin Chavez.

Adbrands Weekly Update 18th Jan 2017: Here come the 4Qs! As usual it was the US banks who kicked off the reporting season. Most appear to have enjoyed a strong boost from the extraordinary market rally which followed President-elect Trump's selection in early November. JP Morgan Chase reported a 24% jump in 4Q profits, driving up the full-year figure to a record $24.7bn, around 1% higher than the year before. Net income from investment banking for the year was up by more than a third. The biggest lift came from fixed income trading, offsetting a slight decline in the consumer retail banking division. Revenues edged up 2% to $95.7bn. Bank of America also enjoyed a lift, though analysts were disappointed that it wasn't as high as they'd hoped for in the final quarter. Nevertheless, a 13% uptick in net income for the year to $17.9bn was BofA's best result since 2006, on revenues up 1% to $83.7bn. Morgan Stanley and Goldman Sachs also reported stellar results. As expected, Wells Fargo reported a disappointing quarter, its first since the sales tactics scandal erupted in September. Full year net income slipped 4% to $21.94bn despite a 3% increase in revenues to $88.27bn. Despite a much-improved final quarter, Citigroup was even weaker for the year as a whole, with net income slumping 14% to $14.9bn and revenues down 8% at $69.9bn, as a result of higher provisions for credit losses and further eliminations of non-core businesses.

More on Wells Fargo from Adbrands Weekly Update

Subscribe to Adbrands.net and access the profile and website links

Brands & Analysis

See full profile

Management & Marketers

See full profile


See full profile


Free for all users | see full profile for current activities: Like most of its competitors the current Wells Fargo has been assembled through merger or acquisition of a string of other groups. The original business was established in California in 1852 by Henry Wells and William Fargo, then the principals of New York's American Express Company. The board of that company considered the Wild West too risky to allow a branch of American Express there, so Wells and Fargo established it as a separate business of their own. The most important commodity carried by the delivery service was gold, and as a result the company soon began to offer commercial banking to its customers. The delivery business was officially spun off in 1905. 

For the next 70 years or so, Wells Fargo was primarily a city bank for San Francisco, but expanded its network to cover all of California by the end of the 1980s through the acquisition of rival Crocker and the local branches of the UK's Barclays. In 1996 it acquired First Interstate Bancorp, a multi-regional banking network first created by the founder of Bank of America in the 1920s. Two years later, Wells Fargo was itself acquired by Norwest Corporation, originally a cooperative of regional banks from Minnesota and the North West United States. The merged business retained the more celebrated Wells Fargo brand and image. The group's network expanded still further in 2000 with the acquisition First Security, another multi-state banking group based in Utah and various South Western states. 

All rights reserved © Mind Advertising Ltd 1998-2017