Wendy's has traditionally ranked as the #3 fast food burger chain in the US. However, poor performance from long-time rival Burger King allowed Wendy's to move up into the #2 position in the US for a couple of years in the early 2010s. It was bounced back to third place during 2014. The brand has a comparatively low profile outside the North America, but has begun to spread its wings in recent years, returning to several international territories. Wendy's began to diversify its offering in the 1990s, bringing several other quick-service brands under its umbrella, including market-leading Canadian chain Tim Hortons. However, the group struggled to maintain the performance of the core Wendy's business after the death of founder Dave Thomas in 2002. As a result, Hortons was divested at the end of 2006 to allow the group to focus on burgers. Wendy's was acquired in 2008 by Triarc, then parent to the Arby's restaurant chain. Triarc changed its name to Wendy's Arby's Group, but Arby's too was sold during 2011 to allow the group to concentrate on the better-performing Wendy's. Following the deal, a new name was adopted of The Wendy's Company.
Which agencies handle advertising for Wendy's? Find out more from the Account Assignments database.
Who are the competitors of Wendy's? See Restaurants Sector for other companies
Subscribers only: Adbrands profile
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links: wendys
The Wendy's Company website
All rights reserved © Mind Advertising Ltd 1998-2018