Y&R Young & Rubicam

Y&R / Young & Rubicam Group : advertising & marketing profile

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Young & Rubicam Brands is the umbrella for a collection of marketing services providers led traditionally by advertising agency Y&R but increasingly dominated by digital & direct marketer Wunderman. It has been a wholly owned subsidiary of WPP since 2000, but continues to operate as a largely self-contained group. Despite strong performance by some of its individual agencies, Y&R's notional independence was compromised in the mid 2000s by patchy overall performance. An overhaul of management was unable to prevent the loss of a number of major accounts between 2002 and 2005. Performance stabilised following the appointment of global CEO Peter Stringham in 2007 (until 2016), but the main Y&R Advertising business has continued to lose precedence within the group to faster-growing stablemate Wunderman.

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also

Dentsu Y&R
Bravo Group
Sudler & Hennessey

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 23rd November 2017: Y&R named former Publicis executive Chris Foster as president of its Asia region, based in Singapore. Foster had spent almost two decades in senior roles at Saatchi & Saatchi and associated companies, and was most recently president, global clients across the whole Publicis Groupe.

Adbrands Weekly Update 12th Jan 2017: Industry pundit Patrick Collister's Big Won rankings of the world's most awarded agencies, campaigns and creatives were published for 2016. There were few surprises at the top of the networks table, with BBDO in 1st place once again, far above second-placed Ogilvy. It is BBDO's 12th time in the top spot in 13 years. Rounding out the Top Five were Leo Burnett, Y&R and McCann. Tiny New Zealand did disproportionately well in the overall rankings, with the local outposts of BBDO and Y&R taking 1st and 2nd place among the world's most awarded individual agencies, as a result of Colenso BBDO's Brewtroleum campaign for local brewer DB and Y&R Auckland's global McWhopper campaign for Burger King. This was the world's single most awarded campaign last year. However it was really BBDO's year, with no fewer than six of its agencies among the Top Ten. No other network had more than one. Dentsu, Lola MullenLowe Madrid and AlmapBBDO Sao Paulo took the next three positions. There were only two independents (or virtual independents) among the Top 20: Forsman & Bodenfors at #7 and Droga5 NY at #18. See more details here.

Adbrands Weekly Update 5th Jan 2017: Ads Of The Week: "Brother Dominic 2017". Xerox has resurrected the character of "Brother Dominic", a brand mascot who first appeared in its advertising in a lauded Super Bowl spot of 1976. Y&R New York has developed this update of the original concept, introducing the character into the modern digital world. The spot also marks Xerox's relaunch as a document services specialist following the spin-off this week of its outsourcing division as separate company Conduent. (A note of caution: we'd actually forgotten the original spot when we first saw this version. A quick revisit - see the 1976 ad on our Facebook page - shows that Y&R owe considerable credit to original agency Needham, Harper & Steers and creative director Allen Kay.)

Adbrands Weekly Update 20th Oct 2016: Grey's EMEA chief David Patton is moving across to WPP stablemate Y&R as president of that agency's international network, with a brief to improve creative output outside the US. He reports to Y&R CEO David Sable who will continue to oversee the agency in North America. Grey said Alain Groenendaal will transfer from Grey Latin America to lead the EMEA region. Grey CEO Jim Heekin congratulated Patton on the appointment. "It is the second time this year an outstanding Grey alum has been put in a top leadership position at one of WPP's largest advertising agencies," he said, in a reference to the recent elevation of Tamara Ingram - Patton's predecessor at Grey EMEA - to CEO of J Walter Thompson. "Both appointments are a remarkable compliment to Grey's ascendancy and success. They underscore the deep bench of talent our network possesses."

Adbrands Weekly Update 22nd Sep 2016: Y&R recently beat off competition from several other agencies to win the prestigious US government contract to launch the 2020 National Census. The account is said to be worth as much as $415m in billings over the next three years. This week, the Wall Street Journal reported that Y&R snared the business with a bargain basement offer that cut its fees to as little as half that proposed by rival bidders. Y&R's proposal set its fees at around $14m, compared to $25 to over $30m from other bidders. According to the internal report seen by the WSJ, Y&R did also feature top of the client's assessments on technical strength. However, its willingness to pitch such a low fee offer adds to the general industry-wide concern over agency fees. Ironically, Sir Martin Sorrell, CEO of Y&R's parent WPP, has been among the most outspoken figures to complain about the influence of procurement pricing on agency fees. Indeed, WPP was said to have pulled out of the recent McDonald's US creative pitch because of the fast-feeder's unusual specification of a zero-rated contract in which only costs were covered, and agency fees payable only according to results.

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