Zimmerman Advertising is a full-service advertising agency that sits under the umbrella of the TBWA advertising group. Less creatively oriented than its parent agency, it specialises in what it calls "brandtailing", a marketing concept designed to "drive next day sales while building brands". As you might expect from its retail-oriented approach, Zimmerman's advertising work tends to be dominated by price-promotions and hard-sell rather than creative subtlety. The business was founded in 1984 in Fort Lauderdale, Florida, by Jordan Zimmerman to focus on retail advertising. Mitsubishi Motors was a key client for several years. As a result, in 1997, Zimmerman came close to selling out to Grey, then Mitsubishi's national agency. However Grey lost the account before the deal was signed, and pulled out of the Zimmerman deal. Zimmerman in turn lost the Mitsubishi dealership account, but later replaced it with Nissan's US dealership network, an even more significant account. This brought it to the attention of TBWA, agency for the main Nissan account. Zimmerman was acquired by Omnicom in 1999, and promptly absorbed TBWA's six regional marketing offices, making it the largest agency in the US Southeast. It continues to specialise in retail-based accounts. Jordan Zimmerman, known to all as "JZ", remains chairman. Michael Goldberg is CEO with David Nathanson as chief creative officer. The agency offers a full range of services, either under the main Zimmerman banner or more specialised inhouse units such as ZMotive for automobile retail business, or Z Sports & Entertainment for sponsorship. Advertising Age estimated revenues of $150m in 2017.
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