FCB Africa

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Selected FCB South Africa advertising

FCB Africa is a star performer within FCB's global network, one of the few international subsidiaries of that agency to feature among the local leaders, and also the cornerstone of a network of affiliated or minority-owned shops spread across 25 other African nations. The agency is itself 51% owned by a black business empowerment trust. FCB South Africa officially changed its name to FCB Africa in 2015 to highlight that regional footprint. In 2014, it was the second most creatively awarded shop in South Africa after heavyweight Ogilvy, although the loss of longstanding client Vodacom was a serious blow. The agency compensated by poaching rival carrier Cell C from Ogilvy. There are offices in the three main South African centres of Johannesburg, Cape Town and Durban, as well as satellites including PR agency Redline, creative boutique 1886 and digital specialist HelloComputer. Brett Morris is group CEO, overseeing FCB's whole network across Africa. He was voted South Africa's most admired agency boss for the second time in three years for 2016 by his peers, and was named Industry Leader of the Year in the AdFocus awards. FCB is also one of the country's oldest agencies, trading its roots back to the 1930s when Eric Lindsay Smithers founded an eponymous agency in Durban. It was South Africa's biggest ad business for much of the 1950s and 1960s. FCB acquired a minority stake what became Lindsay Smithers-FCB in 1975, gradually taking full control. It withdrew temporarily from South Africa during the 1980s in protest against apartheid, before re-establishing a slender majority stake in what is now a joint venture with local investors and managers. Adbrands does not currently profile FCB South Africa but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of FCB South Africa? See ranking of South Africa's Leading Advertising Agencies

Capsule checked 25th May 2016

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