FirstRand Group : advertising & marketing assignments

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Selected FNB advertising

FirstRand Group is one of South Africa's big four full-service financial institutions, offering a full range of consumer retail, commercial and corporate banking services. Its main retail and commercial banking business is First National Bank or FNB, now one of South Africa's most admired banking brands. A 2014 poll of local ad agencies listed FNB as the second most desired client after Coca-Cola. It is also the country's oldest lender, tracing its roots back to the early 19th century. For much of the middle of the 20th century it was the South African arm of Barclays, before being sold in 1971 as a result of apartheid disinvestment. It was acquired by investment bank FirstRand in 1998. RMB is now the group's corporate and investment banking business; WesBank offers consumer finance services. FirstRand also has interests in several other countries in sub-Saharan Africa. The group's biggest shareholder, with around 30% of equity, is Remgro, the investment vehicle of the Rupert family, who also control luxury group Richemont. Alan Pulinger is group CEO; Jacques Celliers is CEO of FNB. Total income for the year to June 2018 was ZAR 85bn (approx $6.6bn). Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who handles advertising for FirstRand Group? Find out more from the Adbrands Account Assignments database

Who are the competitors of FirstRand group? Key rivals in South Africa are Nedbank, Standard Bank and Absa (Barclays). See Financial & Insurance Sector for more

Capsule checked 27th September 2018

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