FirstRand Group is one of South Africa's big four full-service financial institutions, offering a full range of consumer retail, commercial and corporate banking services. Its main retail business is First National Bank or FNB, now one of South Africa's most admired banking brands. A 2014 poll of local ad agencies listed FNB as the second most desired client after Coca-Cola. It is also the country's oldest lender, tracing its roots back to the early 19th century. For much of the middle of the 20th century it was the South African arm of Barclays, before being sold in 1971 as a result of apartheid disinvestment. It was acquired by investment bank FirstRand in 1998. RMB is now the group's corporate and investment banking business; WesBank offers consumer finance services. FirstRand also has interests in several other countries in sub-Saharan Africa. The group's biggest shareholder is Remgro, the investment vehicle of the Rupert family, who also control luxury group Richemont. Johan Burger is group CEO; Jacques Celliers is CEO of FNB. Total income for the year to June 2015 was ZAR 73bn ($5.4bn). Nielsen estimated ad spend in South Africa of ZAR 602m ($62m) for 2013. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 16th August 2016
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018