The Jupiter Drawing Room : advertising & marketing assignments

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The Jupiter Drawing Room was South Africa's most admired creative agency of the 2000s. It was founded in Johannesburg by British ex-pat Graham Warsop in 1989 (with a name inspired by a short story by Guy de Maupassant). The business expanded rapidly, opening a second office in Cape Town in 1993, and picking up a string of advertising awards and big name clients. In 2006, it astonished the local industry by winning the accounts of three of the country's biggest advertisers on three consecutive days; soon afterwards its management team were voted into the Top Five places in a ranking of South Africa's Most Influential Advertising Practitioners. In 2010, it was named as as one of two South African Ad Agencies of the Decade. After several years in which it had enjoyed complete independence from any global networks, it agreed a deal in 2007, not to be acquired, but to itself acquire the local operations of Omnicom's DDB Worldwide. That arrangement was cancelled two years later when rival marketing giant WPP agreed to buy a 49% shareholding in Jupiter. The South African agency retained standalone status within WPP, establishing its own micro-network, with licensed outposts in several neighbouring African countries. However, performance declined dramatically over the next few years, with one client after another departing for rival agencies, eventually leading to the closure of its original Jo'burg HQ in 2017. A separate outpost continues to operate in Cape Town, with Kevin Aspoas as chairman, but this too has lost several key accounts. Two other satellite units still under the partnership with WPP continue to prosper: MetropolitanRepublic and Black River FC, both in Jo'burg. Warsop also mentors independent, 100% black-owned Joburg agency Black Powder, run by former Jupiter managers, which inherited most of the agency's remaining clients in that city. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of The Jupiter Drawing Room? See ranking of Leading South African Agencies

Capsule checked 29th March 2018

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