MTN (South Africa)

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MTN is a leading telecoms provider in emerging markets, primarily in Africa. It is perhaps best known as the #2 mobile service in South Africa (behind Vodacom) with almost 31m subscribers (equivalent to around 36% local share). However MTN also has extensive operations in more than 20 other countries across the continent including the Middle East. Combined subscriber numbers were 233m by the end of 2015, including almost 60m in Nigeria - now its single most valuable market - and over 46m in Iran through a joint venture. The group was fined around $4bn in 2015 by Nigerian regulators for delays in disconnecting users with unregistered SIM cards, leading to the resignation of group CEO Sifiso Dabengwa. It is attempting to negotiate a lower settlement. Phuthuma Nhleko is now executive chairman. The business was formed in South Africa in 1994 as M-Cell, and has gradually pieced together its continental footprint through a series of acquisitions of regional providers and local frequency licenses. Combined revenues for 2015 were over ZAR 146bn ($11.5bn), including ZAR 40bn from South Africa, and ZAR 52bn from Nigeria. Nielsen estimated ad spend in South Africa of ZAR 490m ($51m) for 2013. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of MTN? Key rivals in South Africa are Vodacom, Cell C and Telkom. See Telecoms Sector for more

Capsule checked 11th April 2016

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