Ogilvy & Mather is the biggest and arguably the most creatively admired agency in South Africa, with offices in the three main centres of Johannesburg, Cape Town and Durban. It also operates an extensive collection of satellite units, including local outposts of the global Ogilvy Group's Geometry Global, OgilvyOne and Ogilvy PR networks and separately branded Africa Red, Go Advertising and Zoom. The group was South Africa's most awarded agency in 2016 by a considerable margin, with no fewer than 11 Cannes Lions, and almost three times as many awards points for the year as a whole as any domestic rival. It was the only South African agency in the Big Won global Top 20. The creative centre of the business is the Cape Town office, named Agency of the Year by Adfocus for 2014. It is also a key hub within the wider Ogilvy Africa group, which was Adfocus Network of the Year for six consecutive years from 2008 to 2014. Ogilvy first established a presence in South Africa in the 1950s through a partnership with Joburg agency VZ, but the real core of the business was formed from the 1984 purchase by Ogilvy of Rightford, Searle-Tripp & Makin, an independent shop launched in Cape Town a few years earlier. Later, under the leadership of Robyn Putter, Ogilvy RS-TM became a powerhouse of South Africa's revitalised ad industry in the 1990s, and Putter became creative steward for the whole WPP group from 2006 until his untimely death in 2010. The group has expanded further with a series of other acquisitions, including top digital shop Gloo Design (now Gloo@Ogilvy), Adfocus Digital Agency of the Year for 2015. Alistair Mokoena is group CEO; Pete Case is CCO. Adbrands does not currently profile Ogilvy South Africa but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Who are the competitors of Ogilvy South Africa? See ranking of South Africa's Leading Advertising Agencies
Capsule checked 29th March 2017
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 21st Jun 2018: Cannes Lions 2018. The first batch of winners were announced from Cannes Lions 2018. (See the full run-down, including all the Gold, Silver and Bronze winners at the Cannes Lions 2018 website). AB InBev was the top winner in Radio & Audio as well with a social responsibility campaign for Carling Black Label from Ogilvy South Africa. This adapted the words of the country's most popular soccer anthem to highlight the issue of domestic violence. Incidents of gender-based assault spike dramatically after football games, fuelled principally by alcohol. The agency arranged for a choir of mothers and daughters to appear on the pitch before the country's biggest soccer event singing the national football anthem. Halfway through the lyrics were altered: "His team lost and he’s been drinking. What excuse will he give if this ends in a fight?"
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