The one-time leader in South Africa's groceries market, Pick n Pay has been overtaken in recent years by the faster-growing and more diversified Shoprite group. However Pick n Pay itself remains the country's foremost supermarket and hypermarket brand, supported by lower priced Boxer supermarkets, hardware and liquor stores. The group has almost 1,300 company-owned or franchised stores within South Africa as well as a growing estate of over 130 outlets in neighbouring countries. Though publicly quoted, the group is controlled by the Ackerman family. Raymond Ackerman established the business in 1967, after he was fired from supermarket giant Checkers (now part of rival Shoprite) for trying to introduce American-style retail systems. He bought the small Pick n Pay estate of four stores and expanded the business rapidly over the next 40 years before retiring in 2010. His son Gareth Ackerman is now chairman, and several other family members work within the business. Former Tesco executive Richard Brasher was appointed as CEO in 2013. Revenues for the year to Feb 2016 were approximately $5.4bn. Nielsen estimated ad spend of ZAR 573m ($59m) for 2013. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 16th August 2016
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