Pick n Pay advertising & marketing assignments

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Selected Pick n Pay South Africa advertising

The one-time leader in South Africa's groceries market, Pick n Pay has been overtaken in recent years by the faster-growing and more diversified Shoprite group. However Pick n Pay itself remains the country's foremost supermarket and hypermarket brand, supported by discount Boxer supermarkets, hardware and liquor stores. The group has over 1,540 company-owned or franchised stores within South Africa (including BP service station forecourts) as well as a growing estate of almost 150 outlets in neighbouring countries. Though publicly quoted, the group is controlled by the Ackerman family. Raymond Ackerman established the business in 1967, after he was fired from supermarket giant Checkers (now part of rival Shoprite) for trying to introduce American-style retail systems. He bought the small Pick n Pay estate of four stores and expanded the business rapidly over the next 40 years before retiring in 2010. His son Gareth Ackerman is now chairman, and several other family members work within the business. Former Tesco executive Richard Brasher was appointed as CEO in 2013. Revenues for the year to Feb 2018 were almost R82bn (around $6.2bn). Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who handles advertising for Pick n Pay? Find out more from the Adbrands Account Assignments database

Who are the competitors of Pick n Pay? Key rivals are Shoprite, Spar and Woolworths as well as Walmart-controlled Massmart. See Retailing Sector for more

Capsule checked 31st August 2018

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