Spar South Africa : advertising & marketing assignments

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Selected Spar South Africa advertising

Spar Group of South Africa is a leading supermarket retailer, and the second largest regional arm of the Netherlands-based Spar grocery co-operative, which unites a combined worldwide total of more than 13,000 independent local retail outlets, including service station forecourts in partnership with Shell. In recent years, Spar Group South Africa has also expanded its operations to the Irish Republic and Switzerland. The local business was founded in 1963 from the merger of eight separate South African wholesalers, who signed up to become Spar International's first partners outside Europe. It was acquired in the 1980s by what is now packaged goods group Tiger Brands, before being spun off as a separate publicly owned business in 2004. The main corporate entity offers centralised wholesale, distribution and marketing services for almost 2,140 independently owned retailers in South Africa and neighbouring countries operating under the Spar, Tops, SaveMor and Build It banners. In 2014, the group also acquired the local Spar licensee for 1,400 Spar and Londis supermarkets and convenience stores in Ireland and Southwest England; and then the licensee for Switzerland in 2016. Graham O'Connor is chief executive of Spar South Africa, and became president of the main Spar International organisation in 2016. Revenues for the year to Sept 2017 were almost R96bn (around $7.1bn). Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Spar? Key rivals are Shoprite, Pick n Pay and Woolworths as well as Walmart-controlled Massmart. See Retailing Sector for more

Capsule checked 22nd July 2016

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