Standard Bank advertising & marketing assignments

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Selected Standard Bank advertising

Standard Bank is the biggest of South Africa's "big four" full-service financial institutions and the largest by assets across Africa as a whole. It offers a full range of retail, corporate and institutional services in 20 countries across the sub-Saharan continent, and also has a presence in several key international markets. By the end of 2019 it had 13.4m active customers globally. In some countries it trades as Stanbic Bank, and also offers insurance under the Liberty banner. In South Africa, its main retail banking market, it is the local leader by deposits, joint leader in credit cards and the #1 mortgage lender by far with around 30% market share. The business traces its roots back to the country's colonial past. Originally incorporated in London in the 1860s, it played a major role in the commercial development of sub-Saharan Africa over the next 100 years. In the 1960s the original business merged with another colonial lender in Asia to become what is now Standard Chartered Bank. Standard Bank of South Africa was spun off as an independent business in the 1980s, mainly for political reasons as a result of the global opposition to apartheid. Total income for 2019 was ZAR 110bn ($7.7bn), with personal and retail banking accounting for around two-thirds of revenues. Net profit was ZAR 30.7bn ($4.2bn). Sim Tshabalala is chief executive. The group's largest individual shareholder now is China's ICBC, which acquired a 20% stake in 1998.

Capsule checked 13th October 2020

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Who are the competitors of Standard Bank? Key rivals in South Africa are Nedbank, FirstRand Group and Absa. See Financial & Insurance Sector for more

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