TBWA\SA was formed in 2005 from the merger of what were previously two separate agencies, TBWA\Hunt Lascaris and TBWA\Gavin Reddy. Long established as one of the country's most creative agencies, it scooped numerous awards around the world in 2010 for the widely admired Trillion Dollar campaign for The Zimbabwean independent newspaper, which highlighted the financial plight of the people of Zimbabwe in posters made from the country's near-worthless currency. That earned it the accolade of Ad Agency of the Decade award from local business magazine Finweek, though it shared that prize with another powerhouse of the period, The Jupiter Drawing Room. TBWA has lost a little of its prominence since 2010, but it remains one of the leaders in the local market. It was Agency Network of the Year at South Africa's Loerie awards in 2018, as well as top South African agency at The One Show, Cannes and the Clio Awards, and Creative Circle's Agency and Agency Group of the Year for both 2018 and 2019. Founders John Hunt and Reg Lascaris are still with the network. Hunt is creative chairman for the global TBWA network; Reg Lascaris is regional president for Africa & the Middle East. TBWA\Hunt Lascaris remains the main agency in the wider TBWA\SA group, partnered by creative and design agency Grid Worldwide, originally launched in 2004 by former TBWA partners Louis Gavin and Nathan Reddy; it absorbed another satellite, the creative collective OpenCo in 2019. Other satellites include branding and design specialist Yellowwood, management consultancy Magna Carta and content creation unit Sting. Luca Gallarelli succeeded Sean Donovan as group CEO for South Africa in 2019. This forms the cornerstone of an extensive TBWA presence across Africa as a whole, with local offices or affiliates in 15 other nations from Angola to Zimbabwe. Peter Khoury is chief creative officer for TBWA Africa.
Capsule checked 30th April 2021
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Adbrands Daily Update 6th Jan 2020: "A Drinking & Driving Aftertaste". TBWA's South African flagship Hunt Lascaris has unveiled a haunting new drink and drive campaign for South African retailer Tops, part of the giant local Spar retail group. You might expect a liquor retailer to go for something more upbeat, but that makes this approach so notable. There are three spots in the campaign, each highlighting a different "aftertaste" of that terrible decision to take just one more for the road. The other two are "Eternal Mourning" and "Grief"; here's "Remorse". Grim but compelling.
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