Ad Expenditure: US$1.30bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

South Africa's Top Advertisers in 2016

Shoprite Pick n Pay
Unilever Massmart (Walmart)
Clientele Life Outsurance
SABMiller Vodacom
ABSA (Barclays) Coca-Cola

Source: Nielsen

South Africa's Most Valuable Brands in 2017

MTN ABSA (Barclays)
Vodacom First National Bank
Standard Bank Investec
SASOL MultiChoice
Woolworths Nedbank

Source: Brand Finance

Other Leading South African Companies in Adbrands

Spar South Africa

Advertising Agencies

South Africa's Top Agencies in 2016 by creative awards

Ogilvy South Africa Joe Public
TBWA\Hunt\Lascaris FoxP2
FCB Africa Y&R South Africa
Net#work BBDO King James
VML GRID
hellocomputer DDB South Africa

Source: Big Won

See also: The Jupiter Drawing Room

South Africa's Leading Media Agencies in 2014/15 by billings

OMD SMG Lighthouse (Starcom MediaVest)
The Media Shop Initiative
Mindshare Vizeum
MEC PHD
MediaCom ZenithOptimedia/AML
Carat UM

Source: Recma

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