Vodacom : advertising & marketing assignments

Selected Vodacom advertising

Vodacom is the leading mobile provider in South Africa, and also has operations in several other African countries including Mozambique, the Congo, Tanzania and Kenya; the latter via a minority stake in leading local operator Safaricom. It is the main regional arm of Vodafone's global network in sub-Saharan Africa, controlled via what is now a 65% shareholding. The remaining shares are mostly public. The business was previously an equal joint venture with state-controlled fixed line operator Telkom, but that group sold its 50% stake in 2008, a move subsequently considered to be a disastrous mistake since it left the company without any mobile operations. (Telkom has subsequently rebuilt a small position in the market but remains the smallest by far of the big four operators). Vodacom has a total of 103m customers across the continent, including 41.6m in South Africa. That's equivalent to around 44% share by early 2018, ahead of MTN (32%) and Cell C (17%). Group revenues for the year to 2018 were R86.4bn (approx $6.7bn), of which around two-thirds was generated in South Africa. Tanzania is its next biggest territory. Shameel Joosub is group CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who handles advertising for Vodacom? Find out more from the Adbrands Account Assignments database

Who are the competitors of Vodacom? Key rivals are MTN, Cell C and Telkom. See Telecoms Sector for more

Capsule checked 31st August 2018

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2018