Vodacom : advertising & marketing assignments

Selected Vodacom advertising

Vodacom is the leading mobile provider in South Africa, and also has operations in several other African countries including Mozambique, the Congo, Tanzania and Kenya; the latter via a minority stake in leading local operator Safaricom. It is the main regional arm of Vodafone's global network in sub-Saharan Africa, controlled via what is now a 65% shareholding. The remaining shares are mostly public. The business was previously an equal joint venture with state-controlled fixed line operator Telkom, but that group sold its 50% stake in 2008, a move subsequently considered to be a disastrous mistake since it left the company without any mobile operations. (Telkom has subsequently rebuilt a small position in the market but remains the smallest by far of the big four operators). Vodacom has a total of 103m customers across the continent, including 41.6m in South Africa. That's equivalent to around 44% share by early 2018, ahead of MTN (32%) and Cell C (17%). Group revenues for the year to 2018 were R86.4bn (approx $6.7bn), of which around two-thirds was generated in South Africa. Tanzania is its next biggest territory. Shameel Joosub is group CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who handles advertising for Vodacom? Find out more from the Adbrands Account Assignments database

Who are the competitors of Vodacom? Key rivals are MTN, Cell C and Telkom. See Telecoms Sector for more

Capsule checked 31st August 2018

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