Vodacom (South Africa)

Vodacom is the leading mobile provider in South Africa, and also has operations in several other African countries including Mozambique, the Congo and Tanzania. It is the local arm of Vodafone's global network controlled now via a 65% shareholding. The remaining shares are mostly public. The business was previously a joint venture with state-controlled fixed line operator Telkom, but that group sold its 50% stake in 2008, a move subsequently considered to be a disastrous mistake. Vodacom has a total of 61.3m local customers, including 34.2m in its main domestic market. That's equivalent to around 38% share, ahead of MTN (36%) and Cell C (23%). Total revenues were ZAR 80bn (approx $5.9bn) in the year to Mar 2016, of which 75% was generated in South Africa. Tanzania is its next biggest territory. Shameel Aziz Joosub is CEO. Nielsen estimated ad spend of ZAR 746m ($77m) for 2013. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Vodacom? Key rivals are MTN, Cell C and Telkom. See Telecoms Sector for more

Capsule checked 16th August 2016

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